What does a landing page audit check?
It checks whether the page repeats the promise that earned the click, whether there is one primary ask, whether proof is present, and whether the form adds friction.
Audit landing page copy for clarity, proof, risk, and the call to action.
Illustration: the ad says "cut no-shows" and the headline says "modern patient engagement." The landing page audit flags the message mismatch and the second button that offers a newsletter. It does not estimate a conversion lift.
It checks whether the page repeats the promise that earned the click, whether there is one primary ask, whether proof is present, and whether the form adds friction.
No. It reviews the page you paste. Conversion rate comes from your analytics, not from the copy alone.
Audit first. Rewrite when the finding is a weak headline, a vague offer, or a call to action that does not name the next step.