Marketing guides
Short tutorials and worked examples for the tools. Sample numbers on these pages are arithmetic, not benchmarks.
How to calculate ROAS without confusing it with profitROAS is attributed revenue divided by ad spend. Walk through the formula, a labeled sample, and the checks the ratio does not do.B2B buyer persona examples that stay separate from the ICPTwo teaching personas, the fields that belong in each, and how an ideal customer profile sets the boundary first.SWOT analysis examples that end in one actionHow to sort strengths, weaknesses, opportunities, and threats, with one illustration and a rule for the next action.CAC and LTV explained with the ratio kept in its placeDefine customer acquisition cost, a simple lifetime value, and the ratio. A labeled sample shows the arithmetic without setting a target.A content calendar template with owners, not just titlesColumns, a four-week sketch, and the rule for splitting one topic across channels.Ad copy formulas you can test without invented proofThree structures for a headline, a body, and an ask, plus what to hold constant in the test.Email sequence examples with one job per messageA three-email shape for a demo request: confirm, answer one objection, then ask.Value proposition examples for three lengthsA pattern for the buyer, the outcome, and the alternative, shown as a short line, a homepage paragraph, and a sales version.Landing page audit checklist before you judge the trafficMessage match, one ask, proof, friction, and the mobile read. Fix these before you decide the channel failed.A keyword intent guide for choosing the page, not the volumeInformational, commercial, transactional, and navigational intents, with query examples and the page each one deserves.