A keyword intent guide for choosing the page, not the volume
Informational, commercial, transactional, and navigational intents, with query examples and the page each one deserves.
Publisher: AI MarkTool. Published 2026-10-19. Updated 2026-10-28 No individual author is named.
Four labels
Informational queries ask to understand: "what is ROAS," "CAC vs LTV." Commercial queries compare before a choice: "appointment reminder software." Transactional queries are ready to act: "ROAS calculator," "book a demo" when the brand is known. Navigational queries look for a specific site or login.
Borders exist. "ROAS calculator" can be a person who wants the formula and a person who wants to type numbers. Read the words and the page you can honestly offer.
Match the page to the label
An informational query deserves an explanation with the definition first. A commercial query deserves a comparison that leaves unknown cells empty. A transactional query deserves the tool or the offer, above the fold. A navigational query deserves the page they named, not a blog post that intercepts the brand.
The keyword intent analyzer applies rules to the phrase. It does not know volume and it does not fetch rankings. Use it to refuse the wrong template.
Intent before the brief
Classify the phrase, choose the page type, then write the brief. A brief that starts from a topic and a word count will produce an article for a query that wanted a calculator. If the label surprises you, trust the matched rule long enough to read it, then change the page, not the definition of the metric.
Check the snippet length before the brief
After the intent label picks the page, measure the title and the description you would actually publish. This checker uses display width: 50 to 60 for the title and 120 to 160 for the description. A CJK or fullwidth grapheme counts as 2, and every other grapheme counts as 1. Both ends are included. Those ranges are editorial. Google says there is no length limit on the title element or the meta description, and that the title link and the snippet are truncated to fit the device width. The widths are not a score.
If a line sits outside its range, rewrite that line before it enters the brief. Leave the line that already fits.
Sources and gaps
- Google Search Central: title links Google says a title element has no length limit, and that the title link is truncated to fit the device width. The 50 to 60 width on the checker is editorial.
- Google Search Central: snippets Google says a meta description has no length limit, and that the snippet is truncated to fit the device width. The 120 to 160 width is editorial.