What are the four keyword intent labels?
Informational, commercial investigation, transactional, and navigational. A query can sit near a boundary. Read the matched rule, not only the label.
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Keyword intent
Classify a keyword as informational, commercial, transactional, or navigational.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
Evidence-based rules
Example output
Illustration: "what is ROAS" is informational, so the fitting page explains the formula. "ROAS calculator" is closer to a tool. "buy appointment software" is transactional. The keyword intent analyzer applies rules to the words you enter. It does not look up live search results.
How to use it
- Enter one keyword or a short list you might build a page for.
- Run the keyword intent analyzer and read the label and the rule that produced it.
- Choose the page type that matches the label: explanation, comparison, tool, or brand page.
- Write the brief only after the page type is settled.
FAQ
Does this tool use search volume?
No. It classifies the words. Volume, if you have it from a source you trust, is a separate decision.
Why does intent change the page?
An explanation disappoints someone ready to calculate, and a thin tool page disappoints someone who asked what a metric means.
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