What is JSON-LD?
A way to describe the page in a script tag using schema.org types. It should repeat visible facts, not add hidden claims.
Available now
JSON-LD schema generator
Generate JSON-LD for your page type and see which fields are still missing.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
For example: FAQPage, Article, Product, LocalBusiness, HowTo, Organization, WebSite, BreadcrumbList.
The headline or entity name exactly as it appears on the page.
A factual summary of the page. This becomes the description property.
The canonical URL of the page.
Use the real publisher or business name when the page supports it.
Add an image that is visible on the page and available at this URL.
For articles, use the real author or organization shown on the page.
For product pages, add the current visible price only if it is verified.
For example: USD or CNY.
Evidence-based rules
Example output
Illustration: an FAQ page needs the questions and answers that are visible on the page. The JSON-LD schema generator emits FAQPage only for those pairs. It will not add a star rating you did not enter.
How to use it
- Choose the schema type that matches the visible page, such as FAQPage or Article.
- Enter only values that appear on the page.
- Run the JSON-LD schema generator and paste the object into the page template.
- Confirm the visible copy and the structured data still say the same thing.
FAQ
Can I mark up reviews I do not show?
No. Do not generate a review, rating, or price that a visitor cannot see and you cannot support.
Which type should a tool page use?
Use the type that matches the page. A tool can be a WebApplication. An article can be an Article. An FAQ block can be an FAQPage. Do not stack types the page does not contain.
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