What is a content gap?
A question your audience asks that your current pages do not answer. A topic you merely find interesting is not a gap.
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Content gap analysis
Find which of your target keywords you have not covered yet, and what to write first.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
One page title, topic or URL per line.
One keyword or phrase per line.
Who the content is written for.
For example: grow qualified organic demos, or build topical authority.
Evidence-based rules
Example output
Illustration: questions about the ROAS formula, a calculator, and profit versus ROAS. If you only have a glossary line, the content gap analysis marks the calculator and the profit distinction as gaps. It does not scrape a competitor blog.
How to use it
- List the questions buyers ask and the URLs you already publish.
- Run the content gap analysis and separate missing pages from weak pages.
- Classify intent for the top gap before you brief it.
- Add the chosen gap to the content calendar only when someone can write it.
FAQ
Does the tool crawl competitors?
No. It compares the questions and pages you enter. Add competitor URLs yourself if you want them in the inventory.
Should I fill every gap?
No. Fill the gap that matches an offer you can make. The rest can wait.
Related tools
SEO AuditAudit a page against 14 weighted on-page checks and see how the score is calculated.Content Strategy GeneratorTurn an audience and a goal into content pillars, a first-month plan, and a CTA map.Keyword Intent AnalyzerClassify a keyword as informational, commercial, transactional, or navigational.Competitor AnalyzerTurn a list of competitors into a verification framework and identify gaps in your positioning and evidence.
Related guides
A keyword intent guide for choosing the page, not the volumeInformational, commercial, transactional, and navigational intents, with query examples and the page each one deserves.A content calendar template with owners, not just titlesColumns, a four-week sketch, and the rule for splitting one topic across channels.