How many competitors should I include?
The ones a buyer would shortlist. Three is usually enough. A longer list hides the comparison that matters.
Available now
Competitor analysis template
Turn a list of competitors into a verification framework and identify gaps in your positioning and evidence.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
Paste your current pitch or positioning statement in full.
One per line or comma separated. Include the do-nothing option if that is realistic.
Used to frame the comparison.
Anything verified: pricing pages, wins, losses, feature gaps.
What decision should this comparison support?
Where will the verified comparison be used?
Evidence-based rules
Example output
Illustration: columns for your reminder workflow, a separate dialer, and the incumbent suite. Known fact, the dialer requires an export. Unknown, the suite's reminder price. The competitor analysis template leaves the price cell empty. It does not guess.
How to use it
- Name the alternatives a buyer actually mentions, not a long list of logos.
- Enter only facts you can point to.
- Run the competitor analysis template and keep unknown cells empty.
- Move a confirmed threat into the SWOT analysis generator as one item, not a copy of the whole grid.
FAQ
What if I do not know their price?
Leave it blank and write how you will find it. An invented price is worse than a gap.
Is a feature checklist enough?
Only if the buyer chooses on features. Add the job and the switching cost when those decide the deal.
Related tools
SWOT GeneratorDraft a SWOT from your product, market, and the facts you already have.Market Opportunity AnalyzerScore an opportunity on five weighted criteria and see exactly which one is holding it back.Positioning GeneratorTurn your audience, problem, and proof into a usable positioning statement.Content Gap AnalyzerFind which of your target keywords you have not covered yet, and what to write first.