Is the score a forecast?
No. It combines the ratings you entered. Change a rating and the score changes. That is a worksheet, not a prediction of revenue.
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Market opportunity analysis
Score an opportunity on five weighted criteria and see exactly which one is holding it back.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
One sentence naming the opportunity you are evaluating.
1 = nice to have, 5 = the buyer is actively losing money or failing an audit today.
1 = a handful of buyers, 5 = a large segment you can name and count.
1 = no way to find these buyers, 5 = they gather in places you already reach.
1 = they expect it free, 5 = budget already exists for an adjacent outcome.
1 = nobody is solving this, 5 = many funded vendors already fight here. Lower is better.
Source, sample, baseline, or observation supporting the ratings.
Who owns the next test and when will the decision be reviewed?
Evidence-based rules
Example output
Illustration: problem urgency high because missed appointments are visible this week; reach limited to clinics you can email; competition high because suites bundle reminders. The market opportunity analysis shows that tension. It does not convert it into a revenue forecast.
How to use it
- Describe the opportunity in the buyer's words.
- Score urgency, reach, willingness to pay, and competition using the scale in the form.
- Run the market opportunity analysis and read which input dominates the result.
- If competition is the open question, fill the competitor analysis template before you treat the score as a decision.
FAQ
What if I have no willingness-to-pay evidence?
Say so and use a cautious rating. Do not pick the top of the scale because the opportunity sounds attractive.
When should I stop and do research?
When two people on the team would score reach or competition differently. That disagreement is the research plan.
Related tools
Market Research AssistantTurn a business question into a structured market research plan.Competitor AnalyzerTurn a list of competitors into a verification framework and identify gaps in your positioning and evidence.Trend Research PlannerPlan four weeks of trend research around leading indicators rather than headline noise.SWOT GeneratorDraft a SWOT from your product, market, and the facts you already have.