What makes a research question useful?
An answer would change the decision. A question that is only interesting does not belong in the plan.
Available now
Market research plan template
Turn a business question into a structured market research plan.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
Product or service, who it is for, and how it makes money.
Category, segment or geography under investigation.
The decision this research is meant to de-risk.
First-party data, past research or current assumptions. Leave blank if none.
Who owns the research and when must the decision be made?
Evidence-based rules
Example output
Illustration: decision, whether to sell the reminder workflow to multi-location clinics. Questions, who books appointments today, and what they pay to reduce no-shows. Sources, five sales calls and the clinics' own booking exports. The market research plan template stops there. It does not estimate a market size.
How to use it
- Write the decision the research must support, in one sentence.
- Add the questions that would change that decision.
- Run the market research plan template and name a source for each question.
- Send competitor questions to the competitor analysis template instead of mixing them in.
FAQ
Can the assistant estimate market size?
No. If size matters, name the source you will use. Do not publish a figure this tool did not calculate from your inputs.
How is this different from a SWOT?
Research plans the questions. SWOT sorts the answers you already have into four quadrants.
Related tools
Competitor AnalyzerTurn a list of competitors into a verification framework and identify gaps in your positioning and evidence.Market Opportunity AnalyzerScore an opportunity on five weighted criteria and see exactly which one is holding it back.Trend Research PlannerPlan four weeks of trend research around leading indicators rather than headline noise.SWOT GeneratorDraft a SWOT from your product, market, and the facts you already have.