What counts as a source?
Something you can reopen: calls, support tickets, a named report, or a dataset. "Everyone is saying" is not a source.
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Trend research plan
Plan four weeks of trend research around leading indicators rather than headline noise.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
The market or technology area you are tracking.
Whose behavior change would make this trend commercially relevant.
The window you are planning for, for example the next two quarters.
Anything you have seen. Leave blank to start from a clean slate.
Who owns the weekly review and when is the synthesis due?
Evidence-based rules
Example output
Illustration: signal, clinics asking whether reminders can live in the booking tool; source, the last ten sales calls; review date, the first Monday next month. The trend research plan records that. It does not say the category is growing.
How to use it
- Name one signal you have actually heard or seen.
- Write the source and what would change your mind.
- Run the trend research plan and set a review date.
- Only then decide whether the signal deserves a content pillar or a slide in the marketing plan.
FAQ
How often should I review?
Pick a date when new evidence could exist. A weekly review of the same five anecdotes will not make the trend more true.
Should I publish the trend?
Publish the observation and the source. Do not publish a growth rate you did not measure.
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