What is a stop rule?
A condition that pauses a channel, such as a cost per qualified action above a number you chose in advance. It is not a hope that the channel will improve.
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Marketing budget planner
Turn a total budget into a channel table that adds up, with a stop rule for each row.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
Total budget for the planning period.
Comma- or line-separated channels to include. Use at least three for a useful mix.
What qualified action should the budget produce?
Target CAC, CPL, or qualified-action cost.
Who reviews performance and on what date?
Prior channel spend, results, or benchmark evidence.
Evidence-based rules
Example output
Illustration: a 3,000 budget with four channels. If the rows say 40, 30, 20, and 20 percent, the marketing budget planner flags that the shares exceed the total. A stop rule might be "pause if cost per qualified demo is above the number finance agreed." The tool does not invent that number.
How to use it
- Enter the total budget and at least three channels.
- Add the assumption behind each row in words you can defend.
- Run the marketing budget planner and fix any share that does not add to the total.
- Write a stop rule that uses a metric you already measure, such as CAC or ROAS.
FAQ
Should the plan include organic work?
Yes if someone is paid to do it. A zero row hides the time cost. Put a share on it or label it as unpaid and outside the budget.
Does the planner recommend the winning channel?
No. It structures the allocation you propose and checks the arithmetic. Performance still comes from your data.
Related tools
ROAS CalculatorCalculate return on ad spend from revenue and ad spend, with the formula shown.CAC / LTV CalculatorCalculate CAC, a simple lifetime value, and the LTV-to-CAC ratio from your inputs.Channel Strategy PlannerTurn a goal and a budget into a channel mix with an explicit budget split.Campaign PlannerTurn a campaign goal into channels, a timeline, an offer, and measurable KPIs.
Related guides
How to calculate ROAS without confusing it with profitROAS is attributed revenue divided by ad spend. Walk through the formula, a labeled sample, and the checks the ratio does not do.CAC and LTV explained with the ratio kept in its placeDefine customer acquisition cost, a simple lifetime value, and the ratio. A labeled sample shows the arithmetic without setting a target.