How many goals should a campaign have?
One primary goal. Secondary goals tend to split the landing page and the call to action.
Turn a campaign goal into channels, a timeline, an offer, and measurable KPIs.
Illustration: a four-week demo campaign for practice managers. Offer, a 20-minute workflow review. Assets, one landing page, three ads, and a three-email follow-up. The marketing campaign planner lists those assets and the metric to watch. It does not invent the click or conversion rate.
One primary goal. Secondary goals tend to split the landing page and the call to action.
It lists the ads. The ad copy generator writes the variants after the offer and destination are fixed.
Attach the action named in the objective, such as qualified demo requests. Do not attach a vanity metric the page cannot produce.