Why keep the raw quote?
The buyer's words are the evidence. A theme such as "efficiency" is your label and is easy to overuse.
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Voice of customer analysis
Turn raw customer feedback into ranked themes, customer quotes, and messaging angles.
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
Paste reviews, support tickets or interview notes. One comment per sentence or line.
The customer segment this feedback came from.
For example: rewrite the homepage headline, or pick the next roadmap item.
For example: reviews, support tickets, interviews or sales calls.
Where will the selected customer language be used first?
Evidence-based rules
Example output
Illustration: quote, "I do not need another login just to text a patient." Theme, tool sprawl. The voice of customer analysis can group that quote with similar lines. It should still show the sentence, not only the theme label.
How to use it
- Paste quotes with who said them, even if the name is a role.
- Run the voice of customer analysis and check that each theme still shows a quote.
- Drop a theme that has only one vague line unless you plan to collect more.
- Carry one exact sentence into the persona or the landing page, in quotation marks.
FAQ
Can I anonymize the speaker?
Yes. Keep the role and the context. Do not upgrade a single comment into "customers say" as if it were a survey.
How many quotes do I need?
Enough that a second person can see the same theme. One witty line is an anecdote, not a finding.
Related tools
Pain Point AnalyzerRank pain points by the signals that predict whether anyone will pay to fix them.Persona BuilderBuild a marketing persona with goals, pains, objections, and where they pay attention.JTBD GeneratorDraft jobs-to-be-done statements and map the four forces to explore in customer interviews.Value Proposition BuilderWrite a value proposition for the homepage, an ad, and a sales conversation, and see which proof is still missing.