Review Campaign Performance
Read a finished campaign through unit economics and conversion quality, then decide what to repeat, fix or stop.
Save your marketing context once
This project is stored only in this browser. It is not cloud sync and it is not a CRM.
Start and track this workflow
Progress is stored only in this browser.
From goal to marketing plan
- 1manual
Restate the Campaign Objective
Write down what the campaign was supposed to achieve before looking at any result, so the review is not rewritten by hindsight.
- 2calculation
Calculate ROAS
Compute revenue per unit of ad spend for each channel and compare against the stated target.
Open ROAS Calculator → - 3calculation
Check Unit Economics
Compare CAC against LTV so a channel that looks efficient on ROAS is not hiding an unprofitable customer.
Open CAC / LTV Calculator → - 4tool
Review the Budget Allocation
Compare actual spend against the planned split and identify where the money actually went.
Open Marketing Budget Planner → - 5tool
Check Conversion Quality
Evaluate the action that produced the conversions, and whether the traffic it attracted was the right kind.
Open CTA Analyzer → - 6review
Decide Repeat, Fix or Stop
For each channel, record the decision, the reason and the threshold that would change it next time.