AI MarkTool
Menu

ToolsUTM Link Builder

Available now

UTM link builder

Build a campaign URL with source, medium, and campaign parameters.

Use this toolTry a complete example
Runs locally2 runnable examplescalculateexport
Not sure what to enter? Start with a complete example.Fill the form in one click, run it as-is, or edit the example into your own business.
The http or https page this link should open.
Where the click comes from, such as google or newsletter.
The channel, such as cpc, email, or social.
The campaign name. Use one consistent name per campaign.
Optional paid keyword. Leave blank if you do not use it.
Optional creative or placement name.
Runs locally

Example output

Sample, not a benchmark: destination https://example.com/pricing, source google, medium cpc, campaign spring_launch. The UTM link builder result is https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring_launch. That only shows where the click should be attributed. It does not say the campaign is profitable.

How to use it

  1. Paste the http or https page this click should open.
  2. Enter the source, the medium, and one campaign name you will reuse.
  3. Leave keyword and creative blank unless you need them.
  4. Copy the campaign URL into the ad or email, then read return on ad spend after traffic arrives.

FAQ

What does a UTM link builder change?

It adds utm_source, utm_medium, and utm_campaign to the destination. utm_term and utm_content are added only when those fields are not blank. The rest of the query is copied as written, including percent-encoding, a flag with no equals sign, and a semicolon. A #fragment stays after the query.

Does this lowercase my campaign name?

No. Parameter values are case sensitive in campaign reports. The builder keeps the characters you typed.

Which parameters are required?

Source, medium, and campaign. Google's campaign URL guidance says to set those three whenever you tag a link. Term and content are optional.

Sources

Related tools

ROAS CalculatorCalculate return on ad spend from revenue and ad spend, with the formula shown.Marketing Budget PlannerTurn a total budget into a channel table that adds up, with a stop rule for each row.Ad Copy GeneratorWrite three testable ads from one offer, with a clear destination and no invented proof.Campaign PlannerTurn a campaign goal into channels, a timeline, an offer, and measurable KPIs.

Related guides

How to calculate ROAS without confusing it with profitROAS is attributed revenue divided by ad spend. Walk through the formula, a labeled sample, and the checks the ratio does not do.