Student
Learner choosing a course or institution based on outcomes, fit, cost and experience.
Goals: Gain skills, Improve outcomes, Choose confidently
Education Marketing Playbook
Marketing playbook for schools, training providers, courses and enrollment campaigns.
Common marketing goals
Increase enrollmentsFill trial classesPromote new coursesImprove lead follow-up
Who you are marketing to
Parent
Decision-maker evaluating safety, outcomes, teaching quality and value.
Goals: Improve child outcomes, Reduce decision risk, Find trusted provider
Typical funnel
- AwarenessReach prospective students and parents.
- InterestExplain course value and outcomes.
- Trial / VisitMove prospects into a low-friction experience.
- EnrollmentConvert qualified prospects into students.
Recommended tools
Persona BuilderBuild a marketing persona with goals, pains, objections, and where they pay attention.Pain Point AnalyzerRank pain points by the signals that predict whether anyone will pay to fix them.Voice of Customer AnalyzerTurn raw customer feedback into ranked themes, customer quotes, and messaging angles.Positioning GeneratorTurn your audience, problem, and proof into a usable positioning statement.Marketing Plan GeneratorBuild a practical marketing plan from your goal, audience, and budget.Campaign PlannerTurn a campaign goal into channels, a timeline, an offer, and measurable KPIs.Video Script GeneratorBuild a timed short-form video script with beats, on-screen text, and a shot list.Landing Page AuditAudit landing page copy for clarity, proof, risk, and the call to action.SEO AuditAudit a page against 14 weighted on-page checks and see how the score is calculated.CAC / LTV CalculatorCalculate CAC, a simple lifetime value, and the LTV-to-CAC ratio from your inputs.
Start a guided workflow
Recommended Workflow
Build a Marketing Plan
A guided workflow that turns business context into audience, positioning, campaign, budget and KPI decisions.
Recommended Workflow
Generate Leads
Define the best-fit segment, find the pain that makes them act, and build a landing page that converts it.
Recommended Workflow
Improve Landing Page Conversion
Audit the page, fix the promise, sharpen the action and check the answer signals that decide whether the page gets quoted.