Launch a New Product
Take a new offer from market question to launch positioning, channel mix and an executable campaign.
Save your marketing context once
This project is stored only in this browser. It is not cloud sync and it is not a CRM.
Start and track this workflow
Progress is stored only in this browser.
From goal to marketing plan
- 1manual
Define the Launch Decision
Write down what this launch has to prove and by when, before any research or creative work starts.
- 2tool
Plan the Market Research
Turn the launch decision into research workstreams and the questions that must be answered first.
Open Market Research Assistant → - 3tool
Set the Trend Watch
Turn the launch horizon into a four-week signal board with falsifiable trend criteria before committing to positioning.
Open Trend Research Planner → - 4tool
Map the Competitive Set
Build the comparison framework including the do-nothing option, and find the gaps in your own claims.
Open Competitor Analyzer → - 5tool
Define Positioning
Turn the research into audience, category, differentiation and reason to believe.
Open Positioning Generator → - 6tool
Sharpen the Value Proposition
Rewrite the promise in the buyer's language, tied to the outcome they already pay for.
Open Value Proposition Builder → - 7tool
Choose the Channel Mix
Allocate the launch budget across channels with a guardrail per channel and a stated timeline.
Open Channel Strategy Planner → - 8tool
Build the Launch Campaign
Convert the channel mix into a campaign with an offer, sequence and measurement plan.
Open Campaign Planner → - 9review
Review Before Launch
Check that the positioning, proof and channel plan agree with each other, and name the first metric you will read.