Primary Customer
High-intent customer.
Goals: Choose confidently, Take action
E-commerce Marketing Playbook
Marketing playbook for online stores focused on acquisition, conversion and retention.
Common marketing goals
Generate demandImprove conversionIncrease repeat business
Who you are marketing to
Typical funnel
- AwarenessCreate demand.
- ConsiderationBuild trust.
- ConversionTurn intent into action.
Recommended tools
Persona BuilderBuild a marketing persona with goals, pains, objections, and where they pay attention.Competitor AnalyzerTurn a list of competitors into a verification framework and identify gaps in your positioning and evidence.Voice of Customer AnalyzerTurn raw customer feedback into ranked themes, customer quotes, and messaging angles.Positioning GeneratorTurn your audience, problem, and proof into a usable positioning statement.Campaign PlannerTurn a campaign goal into channels, a timeline, an offer, and measurable KPIs.Ad Copy GeneratorWrite three testable ads from one offer, with a clear destination and no invented proof.Social Post GeneratorWrite three publish-ready posts: one that teaches, one that shows proof, and one that asks for the next step.Landing Page AuditAudit landing page copy for clarity, proof, risk, and the call to action.SEO AuditAudit a page against 14 weighted on-page checks and see how the score is calculated.Content Gap AnalyzerFind which of your target keywords you have not covered yet, and what to write first.Schema GeneratorGenerate JSON-LD for your page type and see which fields are still missing.ROAS CalculatorCalculate return on ad spend from revenue and ad spend, with the formula shown.
Start a guided workflow
Recommended Workflow
Build a Marketing Plan
A guided workflow that turns business context into audience, positioning, campaign, budget and KPI decisions.
Recommended Workflow
Launch a New Product
Take a new offer from market question to launch positioning, channel mix and an executable campaign.
Recommended Workflow
Create a Campaign
Turn a single goal into a campaign with an offer, channel plan and matching creative across formats.
Recommended Workflow
Review Campaign Performance
Read a finished campaign through unit economics and conversion quality, then decide what to repeat, fix or stop.