Business Buyer
Decision-maker evaluating fit, ROI, risk and implementation effort.
Goals: Solve a business problem, Reduce cost or time, Improve measurable outcomes
SaaS Marketing Playbook
Marketing playbook for software-as-a-service products from positioning and launch through acquisition and retention.
Common marketing goals
Launch a SaaS productGenerate demosIncrease trialsImprove activationReduce CAC
Who you are marketing to
End User
Daily user focused on usability, speed and task completion.
Goals: Finish work faster, Learn quickly, Get value without friction
Typical funnel
- AwarenessReach category-aware and problem-aware buyers.
- ConsiderationProve relevance and differentiation.
- TrialDeliver time-to-value.
- RetentionSustain usage and expansion.
Recommended tools
ICP GeneratorDefine the customers who are a strong fit, and the signals that say they are not.Persona BuilderBuild a marketing persona with goals, pains, objections, and where they pay attention.Competitor AnalyzerTurn a list of competitors into a verification framework and identify gaps in your positioning and evidence.JTBD GeneratorDraft jobs-to-be-done statements and map the four forces to explore in customer interviews.Voice of Customer AnalyzerTurn raw customer feedback into ranked themes, customer quotes, and messaging angles.Positioning GeneratorTurn your audience, problem, and proof into a usable positioning statement.Marketing Plan GeneratorBuild a practical marketing plan from your goal, audience, and budget.Channel Strategy PlannerTurn a goal and a budget into a channel mix with an explicit budget split.Campaign PlannerTurn a campaign goal into channels, a timeline, an offer, and measurable KPIs.CAC / LTV CalculatorCalculate CAC, a simple lifetime value, and the LTV-to-CAC ratio from your inputs.SEO AuditAudit a page against 14 weighted on-page checks and see how the score is calculated.Schema GeneratorGenerate JSON-LD for your page type and see which fields are still missing.GEO / AI Search Readiness CheckerCheck whether your page gives AI search systems clear, citable answers and supporting evidence.
Start a guided workflow
Recommended Workflow
Build a Marketing Plan
A guided workflow that turns business context into audience, positioning, campaign, budget and KPI decisions.
Recommended Workflow
Launch a New Product
Take a new offer from market question to launch positioning, channel mix and an executable campaign.
Recommended Workflow
Generate Leads
Define the best-fit segment, find the pain that makes them act, and build a landing page that converts it.
Recommended Workflow
Audit Website SEO/GEO
Audit on-page SEO, AI answer readiness, keyword intent, content coverage and structured data in one pass.
Recommended Workflow
Review Campaign Performance
Read a finished campaign through unit economics and conversion quality, then decide what to repeat, fix or stop.